New Delhi: “Since childhood, I have seen my mother suffer during those 4-5 days. I have seen her going through all the pain. I have witnessed the problems associated with the word ‘menstruation’ and how taboo is linked to menstruation. I am from Odisha, there we observe a three-day festival called Raja Parba, which is to celebrate womanhood. If we rejoice womanhood then why consider menstruation as taboo?”, asks 32-year-old Poonam Maahanand, founder of Nischay, an organisation that works for women, children and rural development. The problems her mother has faced and how menstruation is treated in our country forced Poonam to bring together people from different walks of life and bring about a change.
The journey of change started last year During the awareness sessions, the team realised that the problem in rural area is such women and girls have never used sanitary napkins, reason being, lack of information, accessibility and affordability. They rely on unhygienic alternatives. In order to provide them an access to sanitary pads, the team started a campaign ‘Mission 5,000’ back in April 2018.on May 28 which is observed as Menstrual Hygiene Day. The idea was to uplift rural women with the help of urban women. In the same direction, Poonam and his team started visiting different blocks, panchayats, in Jamshedpur and took awareness sessions.
During the awareness sessions, the team realised that the problem in rural area is such women and girls have never used sanitary napkins, reason being, lack of information, accessibility and affordability. They rely on unhygienic alternatives. In order to provide them an access to sanitary pads, the team started a campaign ‘Mission 5,000’ back in April 2018.
Mission 5,000 aims to procure 5,000 packets of sanitary napkins by this Menstrual Hygiene Day and then initiate PadBank in 40 government schools. For this, the team approaches urban women and enlighten them about the problem prevailing in the rural areas and how they can contribute.
Till,today, Nischay has collected 1,600 sanitary napkin packets through donation. As soon as they manage to collect 5,000 packets, the procedure of establishing PadBanks in government schools will begin.
The money generated by selling sanitary pads to girls will be used to purchase more pads. The organisation is also in conversation with various manufacturers who can provide low-cost sanitary napkins on a no profit basis.